Name It to Claim It: How Indie Game Developers Are Punning Their Way to the Top of the Charts
Forget million-dollar marketing budgets — some of the most successful indie games in recent memory got their first viral moment from a single, perfectly crafted pun in the title. We went deep into the wordplay-fueled world of indie game naming to find out how developers are turning clever titles into their most powerful competitive weapon. Spoiler: the puns are doing a lot of heavy lifting.